Nuno Brás joined Orbit panel to discuss AI’s impact on brand relevance

Nuno Brás joined leaders at Orbit to debate how companies can stand out as AI transforms content, strategy, and brand positioning.
On June 17, Nuno Brás, Co-founder and Partner at DareData, joined the Orbit panel at AIhub by Unicorn Factory Lisboa to discuss one of today’s most pressing questions: when everyone uses AI, how do brands stay relevant?
The conversation, held alongside speakers from Público, DOJO AI, and Coverflex, explored how AI is changing strategy, creativity, and marketing. Topics included content generation, the challenges of deepfakes, and the growing importance of prompt engineering for marketers.
Thank you to Laika Ventures and AIhub by Unicorn Factory Lisboa for organising the panel and creating space for these timely conversations as AI continues to reshape how businesses communicate and build trust.








